Moke International and the designer Steve Edge have teamed up to help restore the oceans. Together they are creating two special edition MOKEs, whose funds raised from their sale will revert entirely to the Blue Marine Foundation. A charity that aims to “ensure the protection of at least 30% of the world’s oceans by 2030”, namely by “restoring damaged marine habitats and developing models of sustainable fishing”.
The first of the two bespoke electric MOKEs has already been on display and it’s easy to perceive that its customisation was very much inspired by this partnership theme. From the blue exterior paint job to the coral designs scattered throughout the car, several elements remind us of the oceans.
On the exterior of this new Electric Moke, we find gold-coloured rims, a contrasting white grille, a unique Bimini cover and a full weather-proof canopy. For the interior of the car, Steve Edges chose: hand-stitched upholstery across the seats and steering wheel, reclaimed wooden entry strips that replicate boat decking and a one-off dashboard with the Blue Marine logo.
The founder and creative director of Steve Edge Design say that “collaborating with the Blue Marine Foundation was easy”. Especially as “it is a charity that strives to protect our blue planet and truly delivers on its promises”. The CEO of Moke International, in turn, considers that this “is the perfect partner for our brand”. Since, “just as we’re doing our best to keep the beach destinations free of air pollution, the Blue Foundation is restoring life to the sea,” argues Isabel Dando.
Auctioned at Monaco Yacht Show, these two special edition MOKEs raised a combined total of £450,000. The two one-off cars raised £225.000 each, “money that will revert in its entirety to the vital work we do in the Mediterranean” shares Clare Brook, CEO of the Blue Marine Foundation.
New Electric Moke with autonomy for 120km
The Beatles and the Beach Boys were some of the celebrities seen behind the wheel of the 1964 Mini Moke. An iconic model from the 1960s, created by Sir Alec Issigonis, has now been reinvigorated in a zero-emission version. The production location of the vehicles continues to be the same as ever: a state-of-the-art facility in Northamptonshire, United Kingdom.
Despite being fully electric, “the new vehicle offers as much fun and freedom as the original Mini Moke”, guarantees the brand. To fully charge your Electric Moke with a standard Type 2 European charger you need to wait five hours. At the end of this time, the car has a range of up to 120kms and a top speed of 80kph.
The customers can build and order their car “in the Electric MOKE’s natural home, by the sea”, they affirm in the press release. Moke International recently opened its flagship Casa Moke store in Saint-Tropez. Alternatively, the people interested can also go to the brand’s new website and secure their place in the queue for production slots. This last option, however, entails the payment of a £990 reservation fee.
